Integrated Campaign
The campaign for the Mini Cooper Electric car successfully challenged the stereotype of electric cars as dull and uninspiring, emphasizing its compact size while promoting significant cost savings, energy efficiency, and environmental impacts, thus inspiring consumers to take meaningful steps towards sustainability.
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Knowing our audience and specially our users, we thought of creating the perfect engaging experience by making the users, the creators.
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This challenge invokes Mini Cooper users to upload with pictures or videos something that they do to make the world a better place using #smallcarbigactions.
There is a chance to win a full year of free charging stations all around US for the finalists.
Strategy & Creative Direction: Victoria Edeso